Diaset Cabrera started her career at Perry Ellis International, learning that while brand marketing builds customer loyalty, retail marketing does the work in driving foot-traffic to brick & mortar establishments. Today, she puts that knowledge to excellent use as the Sr. Marketing Manager for The Boolchand Group and their Pandora stores in the U.S,. at Miami International Mall, Brickell City Centre and The Caribbean. âSeeing something come to life from start to finish is very fulfilling â whether itâs a store opening event, a promotion or a new product launch,â she says. âAt the end of the day, Pandora really is a brand for everyone with history and evolving brand categories.â From the customer who wants to remember lifeâs moments to the fashionista â thereâs much opportunity to market the product to every one. âIt really does sell itself!â; Boolchand.com.
âThe new Pandora campaign revolves around DO. It has inspired me to DO just that â bring vitality and enthusiasm to both my personal and work life!â
RE-DOING TRENDY
Pandoraâs newest Spring Collection is all about breaking the mold. It encourages wearers to âDO.â DO be true to their self, expression and authenticity. DO embrace their personal style. DO believe in themselves; be confident and their own best friend. And most importantly, DO celebrate every day. âDonât lose sight of the fact that life is, plain and simple, what one makes of it!â