Superior Vision

Award-winning Designer Karim Rashid shares his insights into the creation of MyBrickell, one of the area’s most highly-anticipated new developments next to Brickell CityCentre and steps from Mary Brickell Village.
Interview by Anja Maltav | June 6, 2018 | People

Q: What is the inspiration behind your work with MyBrickell?
A: “Design is for everybody, not just the elite. In that respect, I believe MyBrickell is a first in North America. I took inspiration from a sense of techno-organic living, where our digital age is expressed through new form and color. Also, the light and certain brightness of Miami inspired the feeling, flow, materials, patterns and textures used throughout the project.”

Q: What was the most challenging part of this project for you?
A: “I’ve been perceived as an industrial designer and as someone who has worked in hospitality design…it was challenging to initially be recognized as someone who can create condos — but MyBrickell and my relationship with The Related Group has been a breakthrough for me.”

Q: What’s plans do you currently have on the horizon for the future?
A: “I’m working on a new project with The Related Group in Miami as well as Kado Karim in Jurmala, Lativa and condominiums in NYC, Toronto, Tel Aviv and St. Petersburg. I’m also working on 4 hotels around the world, and on many products, packaging, graphics, branding and furniture designs.”

› Karim Rashid is one of the most prolific designers of his generation with more than 3,000 designs in production. One of his most recent achievements is MyBrickell, the designer’s first residential building design;

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