Au Courant

Gucci Creative Director Sabato De Sarno wants women to fall in love with fashion all over again, signaling a commitment to rekindling the enchantment of style, much like a continuous pursuit of love.
Words // Zelda Grant | April 26, 2024 | Fashion

Sensuality, redefined as an attitude of beauty, freedom and confidence, are the unifying themes of Gucci Creative Director Sabato De Sarno’s debut Gucci Ancora: Women’s Spring/Summer 2024 Collection, which invites individuals to embrace their own sensibilities and celebrate the diversity of human expression. The campaign is also a tribute to fashion photography captured by David Sims’ iconic lens, the first photographer with which De Sarno worked when he fell in love with fashion for the first time. Together, they tell a story of real and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance. The collection is an invitation for women to live exactly in her own unique way within the special emotion that fashion inspires;