The latest collection from Nike may be designed by the brand’s youngest partners yet. The Swoosh-branded footwear and apparel mirrors patients’ favorite objects and hobbies, with profits from the collection benefitting the OHSU Doernbecher Children’s Hospital. The Doernbecher Freestyle event has taken place for nearly 20 years, engaging more than 100 young patient designers and 236 Nike designers and developers across footwear, apparel and equipment, who volunteer their time, effort, passion and talent to this cause. The program has raised more than $30 million for the hospital, making it one of Nike’s most successful charity projects to date. Last year’s iteration brought forward 17 exclusive “What The” Air Jordan 1 sneakers made up of past patient designs. The first pair sold from the collection raised over $2 million, with 100% of the proceeds benefiting the hospital; Nike.com.
