Classic Snaps

The first instant camera for the masses, the SX-70 is turning 50. Rather than simply creating a commemorative edition model, Polaroid is rejuvenating 50 old cameras and dipping them in 24-karat gold.
Words // Zelda Grant | January 25, 2023 | Luxury

To celebrate the 50th Anniversary of the Polaroid SX-70 format, Polaroid is releasing a very short run of 50 Gold-Plated SX-70 Instant Cameras. Each anniversary camera is built using components from vintage cameras. They have been completely disassembled, cleaned, stripped of their original chrome plating and plated in 24k gold. They are then reassembled with the freshly refurbished internals and finished with the application of new, genuine leather coverings embossed with the anniversary emblem and individual unit numbers. After being calibrated to ensure their functionality for another lifetime of use, they are encased in special 50th Anniversary Edition packaging along with a polishing cloth and camera manual;