People

Empowered Style

The entrepreneurial women behind Las Sureñas are close friends who became business partners.

Silvana Larrarte, Carola Urtubey and Luli Ballestrin met in Miami and bonded over their shared South American roots. Since launching in Key Biscayne just 4 years ago, they are now present in almost every state in the U.S. and around the world. Their cool and original collections for every age and body type celebrate roots and identity, emphasizing bravery, self-love, freedom, boldness and empowerment. “Our design process begins with the spark of an idea for a print, akin to a shooting star streaking across the sky,” they say. “Imagine Las Sureñas as an escape to a paradise island, a vacation from everyday norms, a way of living full of light and of purpose.”; LasSurenas.com.