Let’s face it: the real estate world isn’t what it used to be, which means using the same old strategies when trying to sell your property is a recipe for a long, painful wait. In Shift: How Top Real Estate Agents Tackle Tough Times, Gary Keller, the author of bestseller The Millionaire Real Estate Agent, has written a new set of rules for today’s tough market — from overcoming buyer reluctance to mastering short sales and foreclosures.
Home Gold
Having trouble making ends meet? If you’re 62 or older and own a home, you might be sitting on just the gold mine you need. Reverse mortgages can be a helpful option for seniors who need a little extra cash to get by each month. Instead of you paying a lender, the lender pays you each month. The loan is paid off when the house is sold, or when you pass away or permanently move out; ReverseMortgage.org.
“The universe is merely a fleeting idea in God’s mind — a pretty uncomfortable thought, particularly if you’ve just made a down payment on a house.”
— Woody Allen
Hound Dog
The most visited historic home in the U.S., after The White House, is Elvis Presley’s Graceland, which includes an automobile museum, Elvis’s custom jets and a collection of sparkly jumpsuits.
Smart Buy
In 1626, savvy Dutch settler Peter Minuit purchased some land from the local Native Americans for the equivalent of $24. We now know Minuit’s prime plot as the island of Manhattan in New York.
Swamp Thing
In 1919, real estate super-agent Carl Fisher convinced forward-thinking investors to pay $25,000 for lots that hadn’t yet been dredged up from the ocean. Where were they? Well, in Miami, of course!
