Key Biscayne Magazine 2013 Sony Open Guide

Sony Open Leadership

Beginning his 23rd year with the Sony Open Tennis and his 11th at the helm of the Sony Open as Executive Vice President, Adam Barrett’s leadership has helped transform the organization and redefine its corporate identity into a customer service and sales driven company that holds an elite spot in the entertainment world.

Under Adam Barrett’s direction and leadership, the Sony Open has been recognized as a leader in fan entertaibment, customer service as well as sales & maketing globally. What’s more, his efforts have created an atmosphere for both the employees and customers that is at once loyal, professional and personal.
Barrett also shows his commitment to South Florida as he continually works successfully with Miami-Dade County public officials to keep the Sony Open in Miami and a leader in the sport of tennis. The result of his diligence is an innovative public-private partnership at the International Tennis Center of Crandon Park which fans enjoy year round and the home of the Sony Open.

Most recently, he established a social media platform to capitalize on the popularity of this medium that motivates and activates fans directly. Facebook, Twitter, YouTube, Instagram, Pinterest and the first Mobile Application for the tournament have increased the fanbase tenfold and customer loyalty has been catapulted to its highest level since the inception of the event in 1985.
Barrett steadily climbed the ranks after first joining the Sony Open in 1991 as Finance Director and dually named Tournament Director and Executive Vice President in 2002. He is actively involved in the both men’s and women’s tour boards and a member of many organizations that promote the sport of tennis globally.
Barrett is a graduate of University of Florida. He lives in Weston with his wife, Rachel and their children Matthew, Zoe and Chase. They generously spend their time and resources to assist the community, donating time to several charitable organizations.

Tournament Quick Facts

Dates
Monday, March 18 – Sunday, March 31, 2013
Qualifying Rounds: Monday & Tuesday, March 18-19, 2013
Women’s Main Draw opens: Tuesday, March 19
Men’s Main Draw opens: Wednesday, March 20

Site
Tennis Center at Crandon Park
7300 Crandon Boulevard
Miami, Florida 33149
Tournament Main Office: 305-446-2200
Tournament Fax: 305-446-9080
Media Contact: Sam Henderson

Website
www.SonyOpenTennis.com

Tournament Director
Adam Barrett

History
On Aug. 29, 2006, Sony Ericsson, now Sony Mobile Communications announced the signing of a four year contract to become the title sponsor of the Sony Open. With over $10 million in prize money the Sony Open is currently one of the largest tournaments in the world with Title Sponsorship. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver’s International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Sony Open. The Sony Open, considered one of the most prestigious titles in professional tennis, has been awarded “Tournament of the Year” by the ATP in nine of the last 14 years. In 2004 the event was also named “Tournament of the Year” by the WTA. In 1999, the tournament was purchased by IMG.

Tennis Balls
Head-Penn

Tickets
Call 305.442.3367 or visit www.SonyOpenTennis.com

Guest Services
Lost? Need information? Need to purchase tickets for future sessions to the Sony Open Tennis? The Guest Services Center is located next to the draw board in front of Gate C. Multi-lingual personnel are available to answer questions, make recommendation or listen to suggestions.

Will Call
The Will Call Center is located next to the main entrance to the Tennis Center by the fountain. Only the person whose name is on the order may pick up reserved tickets. A photo I.D. and signature is required to pick up your tickets.

Parking
General admission ticket holders may park on Virginia Key (one mile west of the Tennis Center), with free shuttle bus service to the parking area at Crandon Park. Directional signs will lead you to Virginia Key once across Rickenbacker Causeway. Miami-Dade County will provide Virginia Key parking for $12 per vehicle.

Television
The men’s and women’s finals are broadcast live on CBS. In 2012 the Sony Open received over 75 hours of live coverage in the United States. Worldwide, over 7,000 hours of coverage was broadcast to over 180 million viewers.

2012 Champions
Men’s Singles: Novak Djokovic def. Andy Murray
Women’s Singles: Agnieszka Radwanska def. Maria Sharapova
Men’s Doubles: Leander Paes/Radek Stepanek def. Daniel Nestor/Max Mirnyi
Women’s Doubles: Maria Kirilenko/Nadia Petrova def. Sara Errani/Roberta Vinci

Attendance
326,131 over 24 sessions/14 days in 2012

The Venue

The 13,800-seat Stadium Court is the centerpiece of the Tennis Center at Crandon Park facility, home of the Sony Open since 1987. The Sony Open uses ten courts in competition, plus eight practice courts. The facility is also home to four European red clay, four American green clay courts and two grass courts.

Timeline
March 1989: A new clubhouse was dedicated on the Crandon Park grounds
November 1990: Miami-Dade County approved plans for a new stadium
Summer, 1992: The site is rechristened The Tennis Center at Crandon Park
November, 1992: After legal delays and Hurricane Andrew halt construction, the way is cleared to open
February 12, 1994: Miami-Dade County dedicates the new 14,000-seat stadium
March 11, 1994: The first match is played on Stadium Court
August-October, 2005: Crandon Park weathers two powerful storms, Hurricane Katrina and Hurricane Wilma.
March, 2006: A new chairback seating system debuts in the 400-level.
The 411
Need more information? Below are some useful contact numbers and emails that will help you get what you need to know.

Key phone numbers
Main Switchboard 305-446-2200
Tickets 305-442-3367
Travel 800-725-5472
Main Fax 305-446-9080

Key email addresses
Ticket information [email protected]
Sponsorship and Sales inquiries [email protected]
Vacation and hotel information [email protected]
Media inquiries [email protected]
Volunteer information [email protected]
All other inquiries [email protected]

The Schedule
2013 Tournament Schedule
(*Schedule subject to change without notice)

2013 Sony Open Daily TV Coverage & Schedule

The Activities

Happy Hours:
Feb 15 – Bombay Happy Hr @ Smith & Wollensky 6-8pm
Feb 22 – Bombay Happy Hr @ Rusty Pelican 7-9pm
March 7 – Bombay Happy Hr @ DB Bistro Moderne-JW Marriott Marquis 6:30-8:30pm
March 9 – Bombay Happy Hr @ Area 31-Epic 8-10pm
March 15 – Bombay Happy Hr @ Dolores/Lolita 7:30-9:30pm

Party Tour Stops:
March 21 – 7pm-10pm
CocoWalk
Free event open to the public with contests, raffles and free giveaways. One ATP player and one WTA player will come to sign autographs.

March 22 – 7pm-10pm
Mary Brickell Village
Free event open to the public with contests, raffles and free giveaways. One ATP player and one WTA player will come to sign autographs.

The Dining

Stadium Dining
Just steps from your seats so you don’t miss any action – our selections offer something for all palates and preferences, featuring: Bacardi Bars, Stadium Snack Bars, Food Carts

The Sony Open Plaza
La Marqueta – Global flavors offering a variety of classic Sandwiches, Fresh Salads, Sushi Maki rolls, Hummus & Chips
Puntino Pizzeria – Naples Italy meets Key Biscayne bringing Napolitano Pizza, Meatball Heroes, Carpaccio Di Bresola & Tiramisu
Fiesta Burrito – Made to order Burritos, Tortilla Chips, Salsa, Guac & Frozen Margaritas
Latin Café & Bacardi Bar- Enjoy traditional Cuban and South American food from Latin Café 2000 with your favorite Bacardi Bar drinks
Bombay Sapphire Lounge – The perfect backdrop to enjoy a Sapphire Ace Collins, our signature cocktail, and iced freshly shucked oysters, shrimp cocktail, or ceviche.
Corona Beach House – Corona Extra, the official beer of the ATP World Tour and Sony Open, invites you to come relax & drink responsibly under misting stations
The Burger Joint – Freshly grilled Sirloin Hamburgers, Chicken Breast, Foot-Long Hot Dogs, Shrimp Po Boys & French Fries.
Veuve Clicquot Champagne & Sushi Bar – Indulge in the full line of Veuve Clicquot champagnes, a glass of wine and fresh rolls by Sushi Maki with table-side service and lounge seating just feet from the Stadium Court.
One Fish Two Fish – Fresh Seafood including Grouper Sandwiches, Fish & Chips, Crab Cakes & Grilled Mahi Caesar Salad. For the land lubbers there are juicy Chicken Tenders and Jumbo Hot Dogs.
Crepe Express – Sweet and savory offerings any time of the day or night.
Starbucks – Enjoy your favorite Starbucks Coffee drinks or smoothie with their popular Chicken Tarragon Salad Sandwich or new Chipotle Chicken Wraps in a relaxed cafe environment.
Ben & Jerry’s – What other ice cream satisfies like Ben & Jerry’s — whether in a waffle cone, smoothie or shake.

Collectors Club
Enjoy a fine dining experience at the Members Only Collectors Club presented by Nespresso. This beautifully appointed venue offers complete tableside service and a comfortable lounge. Join us for a lavish brunch buffet on Finals weekend. Contact the Box Office at 305.442.3367.

Champions Club
For level 100 and 300 ticketholders, The Champions Club presented by Itaú provides a variety of food offerings featuring buffet stations from the Grill, Pasta tossed to order, a Brazilian action station, and a self-service Salad Bar. The Champions Club is the perfect destination for a meal between and after matches or you can enjoy a drink and a snack at the bar while watching all the action on Sony plasma screens.

The Terrace
Conveniently located in Sony Open Hospitality Village, The Terrace is a perfect venue to entertain private parties from 40-250 guests during several of the 24-hour Sony Open sessions. Contact Simon Habbershaw at 305.446.2200.

Suites
When only the very best will do, inquire about securing a luxury suite for the duration of the tournament or book a session or more in the Hall of Fame Suite. Your guests will enjoy the best the Sony Open can offer in food and beverage service in and air-conditioned lounge, covered patio and a covered viewing seating area from which to cheer on your favorite players. Contact Simon Habbershaw at 305.446.2200.

Great Performances
Satisfying the range of culinary palates and dining formats at Sony Open Tennis is no small task. For the past several years, Great Performances, the leading NYC-based catering and special event firm, has migrated south to stimulate and indulge fans with culinary adventures; www.greatperformances.com.

The Shopping

FILA Store
For the latest in tennis, fitness & lifestyle fashions stroll over to the FILA retail shop. As the official apparel and footwear sponsor of the tournament, Fila provides the stylish uniforms you see on more than 1,000 volunteers, ball kids, line judges, umpires and staff at the Sony Open.

FILA Footwear Store
Check out Fila’s new limited edition Sony Open accessories & memory foam flip flops and the latest styles in the popular Skele-Toes collection.

Tournament Souvenirs
Get your official Sony Open Tennis apparel. accessories and gifts.
Tournament Sports Shop
Browse the latest tennis fashions from Nike, Adidas, Stella McCartney and many more.

Display Island
Key Biscayne Chamber of Commerce, Cortiglia, Bionic Band, Lucky Explorers, Tennis Plaza an Yacht Works

Premier Display Island
Bollé, Head/Penn, MasterCard, One Sotheby’s International Realty, Buddy Fruits, Xerox and Greater Miami Convention and Vistors Bureau.

MasterCard Priceless Experiences

Starbox
Think front row floor seats at a NBA basketball game or player field pass at your favorite NFL game. Mastercard is excited to introduce the Star Box. This is a courtside experience traditionally reserved for celebrities and VIP’s and is now available as a Priceless Experience.
• Two guests for a session
• Valet parking pass on the tournament grounds
• Two guest escort credentials for the session
• Behind the scenes tour of the stadium
• Lunch or dinner in exclusive Collectors Club
• Guest will sit courtside (in the photographers’ photo pit) for a single match.
• Two 100 level Box Seats for the remainder of the session
Cost: From $2,500 for 2 people per session.

VIP Player Coin Toss
• Two guests for a session
• Valet parking pass on the tournament grounds
• Two guest escort credentials for the session
• Behind the scenes tour of the Stadium
• Lunch or dinner in exclusive Collectors Club
• Guest will toss the coin on Stadium Court to determine which player will serve first
• Two 100 level Box Seats for the session
Cost: From $2,500 for 2 people per session

Behind the Scenes Tour
• Eight to ten guests per tour
• Four to Five parking passes in Lots 3 & 4
• Guest Escort credentials for the session
• Lunch or dinner at The Terrace or the Boxholder Club
• Eight to ten Box seats for a session
• 20 minute in depth look behind the Scenes at Sony Open Tennis
Cost: From $5,000 pending session availability

VIP Tennis Clinic on Tournament Grounds
• Twelve guests for a 90 minute clinic on tournament grounds
• ESPN2 tennis commentator Cliff Drysdale and his team
• Twelve box seats for the session
• Six parking passes in Lots 3 & 4
• Access to Crandon clubhouse locker room facilities
• Lunch or Dinner at the Terrace or the Collectors Club depending on the session
Cost: For more information call 305-461-9283
Alternative exclusive options: Monica Seles, Lindsay Davenport & Nick Bollettieri

*For more information call 305-461-9283

Past Champions

Singles

Doubles