Key Biscayne Magazine 2014 Sony Open Guide

Sony Open Leadership

Beginning his 23rd year with Sony Open Tennis and his 13th at the helm of Sony Open Tennis as Executive VP, Adam Barrett’s leadership has helped transform the organization and redefine its corporate identity into a customer service and sales driven company that holds an elite spot in the entertainment world.

Under Adam Barrett’s direction, Sony Open Tennis has been recognized as a leader in fan entertainment, customer service, sales & marketing globally. What’s more, his efforts have established an atmosphere for both the employees and customers that is at once loyal, professional and personal.
Barrett also shows his commitment to South Florida as he continually works successfully with Miami-Dade County public officials to keep Sony Open Tennis in Miami and a leader in the sport of tennis. The result of his diligence is an innovative public-private partnership at the International Tennis Center of Crandon Park, which fans enjoy year round, and which serves as the home of Sony Open Tennis.
Most recently, Barrett established a social media platform to capitalize on the popularity of this medium that motivates and activates fans directly. Facebook, Twitter, 4 Square and the first Mobile Application for the tournament have increased the fan base tenfold and customer loyalty has been catapulted to its highest level since the inception of the event in 1985.
Barrett steadily climbed the ranks after first joining Sony Open Tennis in 1991 as Finance Director and duly named Tournament director and Executive Vice President in 2002. He is actively involved in the both men’s and women’s tour boards and is a member of many organizations that promote the sport of tennis globally.
Barrett is a graduate of University of Florida. He lives in Weston with his wife, Rachel and their children Matthew, Zoe and Chase. They generously spend their time and resources assisting the community and donating time to several charitable organizations.

Tournament Quick Facts

Dates
Monday, March 17 – Sunday, March 30, 2014
Qualifying Rounds: Monday & Tuesday, March 17-18, 2014
Women’s Main Draw opens: Tuesday, March 18
Men’s Main Draw opens: Wednesday, March 19

Site
Tennis Center at Crandon Park
7300 Crandon Boulevard, Miami, Florida 33149
Tournament Main Office: 305-446-2200
Tournament Fax: 305-446-9080
Media Contact: Sam Henderson

Website
www.sonyopentennis.com

Tournament Director
Adam Barrett

History
On August 29, 2006, Sony Mobile Communications announced the signing of a four year contract to become the title sponsor of the Sony Open. With over $10 million in prize money the Sony Open is one of the largest tournaments in the world with Title Sponsorship. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver’s International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Sony Open. The Sony Open, considered one of the most prestigious titles in professional tennis, has been awarded “Tournament of the Year” by the ATP in nine of the last 13 years. In 2004 the event was also named “Tournament of the Year” by the WTA. In 1999, the tournament was purchased by IMG.

Television
The men’s and women’s finals were broadcast live on CBS. In 2013 the Sony Open received over 72 hours of live coverage in the United States. Worldwide, over 11,000 hours of coverage was broadcast in 193 countries/territories.

Attendance
307,809 over 24 sessions/14 days in 2013

Tickets
(305) 442-3367 or www.SonyOpenTennis.com

Guest Services
Lost? Need information? Need to purchase tickets for future sessions to the Sony Open Tennis? The Guest Services Center is located next to the draw board in front of Gate C. Multi-lingual personnel are available to answer questions, make recommendation or listen to suggestions.

Will Call
The Will Call Center is located next to the main entrance to the Tennis Center by the fountain. Only the person whose name is on the order may pick up reserved tickets. A photo I.D. and signature is required to pick up your tickets.

Parking
General admission ticket holders may park on Virginia Key (one mile west of the Tennis Center), with free shuttle bus service to the parking area at Crandon Park. Directional signs will lead you to Virginia Key once across Rickenbacker Causeway. Miami-Dade County will provide Virginia Key parking for $10 per vehicle.

The Venue

The Tennis Center at Crandon Park is actually the third home of Sony Open Tennis. It all started in Delray in 1985, moved to Boca Raton in 1986 before permanently settling in Miami in 1987. The Tennis Center is also home to the United States Tennis Association’s player development program headquarters.
Time Line
March 1989: A new clubhouse was dedicated on the Crandon Park grounds.
November 1990: Miami-Dade County approved plans for a new stadium.
Summer, 1992: The site is rechristened The Tennis Center at Crandon Park.
November, 1992: After legal delays and Hurricane Andrew halt construction, the way is cleared to open.
February 12, 1994: Miami-Dade County dedicates the new 14,000-seat stadium.
March 11, 1994: The first match is played on Stadium Court
August-October, 2005: Crandon Park weathers two powerful storms, Hurricane Katrina and Hurricane Wilma..
March, 2006: A new chairback seating system debuts in the 400-level.
The 411
Need more information? Below are some useful contact numbers and emails that will help you get what you need to know .

Key phone numbers
Main Switchboard 305-446-2200
Tickets 305-442-3367
Travel 800-725-5472
Main Fax 305-446-9080

Key email addresses
Ticket information [email protected]
Sponsorship and Sales inquiries [email protected]
Vacation and hotel information [email protected]
Media inquiries [email protected]
Volunteer information [email protected]
All other inquiries [email protected]

The Schedule

2014 Tournament Schedule
(*Schedule subject to change without notice)

Sony Open Tennis 2014 Broadcast Schedule

The Dining

The Sony Open Plaza
La Marqueta – Global flavors offering a variety of classic Sandwiches, Fresh Salads, Sushi Maki Sushi rolls, and a healthy selection of Hummus & Chips
Puntino Pizzeria – Naples Italy meets Key Biscayne bringing Napolitano Pizza, Meat Ball Heroes, and Tiramisu to The Sony Open
Fiesta Burrito – Select our best Burrito ingredients to order, with Tortilla Chips, Salsa, Guacamole and Frozen Margaritas
Latin Café & Bacardi Bar- Enjoy traditional Cuban and South American food from Latin Café 2000 with your favorite Bacardi Bar drinks on our al fresco porch.
Bombay Sapphire Lounge – The perfect backdrop to enjoy a Sapphire Ace Collins, our signature cocktail, and iced freshly shucked oysters, shrimp cocktail, or ceviche!
Beach House – Relax and drink responsibly under the misting stations while you watch the action on our 52” plasmas.
The Burger Joint – Freshly grilled Sirloin Prime Beef, Mae Mae Veggie Burger, Chicken Breast, Gluten Free Chicken Tenders, the option for Gluten Free Bread, Foot Long Hot Dogs, Shrimp Po Boys, French Fries, all perfectly seasoned and expertly prepared.
Novecento – Offering a classic blend of Argentinean and New York favorites including Empanadas, Ceviche, a variety of sandwiches, Corona Beer and fine wine.
Moët & Chandon Champagne & Sushi Bar Indulge in the full line of Moet champagnes or a glass of wine. Add table side service and lounge seating just feet from the Stadium Court.
One Fish Two Fish – Fresh Seafood for every taste from Grouper Sandwiches and Fish & Chips to Crab Cakes and Grilled Mahi Caesar Salad. For the land lubbers there are juicy Chicken Tenders and Jumbo Hot Dogs.
Crepe Express – Sweet and savory offerings any time of the day or night. Enjoy a variety of Crepes from the Mexicaine with Grilled Chicken, Pico de Gallo, Avocado and Sour Cream to Churasco Skirt Steak and Mozzarella Cheese. Make sure to save some room for a Strawberry & Nutella Crepe.
The Sony Open Plaza (Con’t)
Starbucks – Enjoy your favorite Starbucks Coffee drinks or smoothie with their popular Chicken Tarragon Salad Sandwich or new Chipotle Chicken Wraps in a relaxed cafe environment.
Ben & Jerry’s – What other ice cream satisfies like Ben & Jerry’s? Whether in a waffle cone, smoothie or shake they are perfect anytime.

Stadium Dining
Just steps from your seats so you don’t miss any action – our selections offer something for all palates and preferences. Featuring:
Bacardi Bars – Pouring signature Bacardi drinks and Martinis
Stadium Snack Bars – Serving Hot Dogs, Wraps, Ice Cream, Chips, Pepsi soft drinks and Aquafina Water
Food Carts – Roasted Nuts, Corona Beer, Hot Pretzels, Popcorn, Ben & Jerry’s Ice Cream Bars, Fresh Squeezed Lemonade and more

Collectors Club
Enjoy a fine dining experience at the Members Only Collectors Club. This beautifully appointed venue offers complete table side service and a comfortable lounge. Choose from our menu of freshly prepared salads, specials from the grill, daily chef selections, and sushi as well as a well appointed bar of specialty drinks and a full tiered wine list. Join us for a lavish brunch buffet on Finals weekend. All ingredients sourced with special care taking into consideration seasonality, flavors, and integrity so your meal will be an experience. Please contact our Box Office at 305.442.3367 for information and updated availability.

Champions Club
For level 100 and 300 ticket holders and Itaú Cardholders, The Champions Club presented by Itaú provides a variety of food offerings featuring buffet stations from the Grill, Pasta tossed to order, a Brazilian action station, and a self-service Salad Bar.

The Terrace
Conveniently located in Sony Open Hospitality Village, the Terrace is a perfect venue to entertain private parties from 40 to 250 guests during several of the twenty-four Sony open sessions. The opportunity to enjoy great meals, tasty snacks and a premium open bar in this air-conditioned restaurant and lounge as part of our VIP ticket package is available during key weekend sessions. A handful of guests or a large gathering – it is all at your disposal. Please contact Margaret Turner at 305.446.2200 for more information.

Suites
When only the very best will do, inquire about securing one of our luxury suites for the duration of the Tournament or book a session or more in the Hall of Fame Suite. Your guests will enjoy the best the Sony Open can offer in food and beverage service in and air-conditioned lounge, covered patio and a covered viewing seating area from which to cheer on your favorite players. Please contact Margaret Turner at 305.446.2200 for more information.

Great Performances
Satisfying the wide range of culinary palates and dining formats at Sony Open Tennis is no small task. For the past several years, Great Performances has migrated south to stimulate and indulge fans with culinary adventures from the bustling Plaza to the chic Collectors Club and all destinations in between. With menus inspired by seasonal local bounty and artisanal products, only the most delicious ingredients are used to blend food and fashion with classic style. Great Performances, the only catering company in the nation to actually own a farm (certified organic, no less), enhances every meal with robust flavors, style and signature service. Their motto, “Life Happens Around Food”, mirrors the intensity of the matches, the style of Miami and the flair of the cultures that come together on the island paradise that is Key Biscayne; GreatPerformances.com.

VIP Experience

Mastercard Priceless Experiences
Starbox
This is a courtside experience traditionally reserved for celebrities and VIP’s and is now available as a Priceless Experience.
• Two guests for a session
• Valet parking pass on the tournament grounds
• Two guest escort credentials for the session
• Behind the scenes tour of the Stadium
• Lunch or dinner in exclusive Collectors Club
• Guest will sit courtside (in the photographers’ photo pit) for a single match.
• Two 100 level Box Seats for the remainder of the session
• Cost: From $1,750 per person per session.

VIP Player Coin Toss
• One (1) valet parking pass on the tournament grounds
• Two (2) guest escort credentials for the session
• Behind the scenes tour of the Stadium
• One (1) guest will toss the coin on Stadium Court to determine which player will serve first
• Lunch or dinner in exclusive Collectors Club
• Two (2) 100 level Box Seats for the session
• Cost: From $2,500 pending session availability. Restrictions may apply.

Behind the Scenes Tour
• Eight to ten guests per tour
• Four to Five parking passes in Lots 3 & 4
• Guest Escort credentials for the session
• Lunch or dinner at The Terrace or the Boxholder Club
• Eight to ten Box seats for a session
• 20 minute in depth look behind the Scenes at Sony Open Tennis
• Cost: From $5,000 pending session availability

VIP Tennis Clinic on Tournament Grounds
• Twelve guests for a 90 minute clinic on tournament grounds
• ESPN2 tennis commentator Cliff Drysdale and his team
• Twelve box seats for the session
• Six parking passes in Lots 3 & 4
• Access to Crandon clubhouse locker room facilities
• Lunch or Dinner at the Terrace or the Collectors Club depending on the session

For more information, call 305.461.9268 or email [email protected]. Alternative exclusive options: Monica Seles, Lindsay Davenport & Nick Bollettieri

Past Champions

Singles

Doubles

The Activities

Kids Day
Kids Day takes place on our Grandstand Court. It is open to school groups and extracurricular organizations with children ages 7-14 and is a fully coordinated program that emphasizes the positive impact of sports on today’s youth through music, ATP and WTA Tour player demonstrations, court games, spirited competition between schools, great prizes and giveaways. Following the clinic, the students will have an opportunity to watch professional tennis featuring the top players on the tour. The event promises to be a rewarding experience for children. Tickets for Kids Day are $7 for both children and adults. Each school will receive one complimentary ticket to accompany the group for every set of 10 tickets sold. Bus parking is free. To place a reservation for a group to attend Kid’s Day at the 2014 Sony Open, please contact Sandra West at 305-442-3367 or request a reservation via email at [email protected].
The deadline to make a reservation is March 1, 2014.

The Shopping

FILA Store
Visit the Fila store to check out the latest tennis, fitness and lifestyle fashions as well as Official Sony Open apparel, hats and tees. Make sure you try on Fila’s new performance tennis shoe the Sentinel! Worn by top WTA & ATP players, the Sentinel is one of the “must-have” tennis shoes this season.

FILA Footwear Store
Check out the limited edition Fila Sony Open Original Tennis lifestyle shoe as well as many other styles in FIla’s lifestyle line.

Tournament Souvenirs
Get your official Sony Open apparel, giant autograph balls and collectible pins, key chains and caps.
Tournament Sports Shop
Browse the latest tennis fashions from Nike, Adidas, LaCoste and our new Sugarpova Candy section

Tennis Plaza
Check out the latest in racquet technology.

Premier Display Island
Tourism Authority of Thailand, USANA, Argentina Tourism, Porsche, MasterCard, Head Penn Racquet Sports, Bollé.