Key Biscayne Magazine’s 2010 Sony Ericsson Open Guide

Meet the Maker

Whether in a boardroom or on a tennis court, International Tennis Hall of Fame inductee Butch Buchholz has always been active in a sport he knows well. Buchholz’s contributions to tennis were recognized in 2005 with his induction into the International Tennis Hall of Fame in Newport, Rhode Island. He was enshrined as a “Contributor” with Jim Courier, Yannick Noah and Jana Novotna.

As Chairman of the Sony Ericsson Open, Buchholz has dedicated much of his life’s work to this tournament — which became a reality in 1985 after he first conceptualized the idea while still a touring pro more than 30 years ago. Today, with over $6.9 million in prize money, equal prize money for men and women, and all the top players competing, the Sony Ericsson Open is surpassed in size and stature only by the four Grand Slams.
Active in tennis since his youth, Buchholz played his first tournament at age six and won his initial title a year later. He became the first player to win junior titles at the Australian Open (1959) and French Open (1958), Wimbledon (1958) and the U.S. Junior Championships (1958). Ranked fifth in the world in 1960, Buchholz entered the professional ranks with Jack Kramer’s worldwide circuit. A member of three U.S. Davis Cup teams from 1958-60, he won 22 professional tournament events and was one of Lamar Hunt’s famous “Handsome Eight” of World Championship Tennis (WCT). He retired at the age of 29 after injury ended his 10-year professional career, but the same spirit that drove him as an intense competitor inspired him to develop and grow in the business of tennis. His credentials include tournament promoter, network television commentator, owner/operator of tennis clubs, and U.S. Junior Davis Cup Tennis Team captain in 1970.
A founding member of the first men’s players association in 1963, Buchholz has served tennis in many capacities. He directed tournaments in his hometown of St. Louis (1964-1968), directed WCT events (1969-78), directed a Virginia Slims event in 1972, was Commissioner of World Team Tennis (1977-78) and served as executive director of the ATP and as a member of the men’s pro council, the governing body of men’s pro tennis (1981-83). While running the ATP, Buchholz was responsible for establishing the framework for the first pension fund for men’s professional tennis players, still in existence today.
After a series of other successes, in 1992, Buchholz and the late Arthur Ashe, then tennis director at Miami’s Doral Hotel, were reminiscing about how tennis programs in their hometown parks had shaped their lives. They were inspired to form the “Good Life Mentoring Program” in partnership with the Greater Miami Chamber of Commerce, providing valuable life skills for elementary and middle school students. Moore Park Tennis Center in Miami became one of the venues where hundreds of youngsters would benefit from this program.
Buchholz remains Chairman of the Board of First Serve Inc., a concept that began in conjunction with the USTA in 2001 as a way to give back to tennis by using the sport as a positive influence on our nation’s youth. First Serve is a youth empowerment organization that utilizes tennis to help kids develop the skills, values and experience they need to be responsible, productive and successful in life. Currently thousands of inner-city young people throughout the United States have exposure to the First Serve program, with a long-term goal to expand throughout the world.

The Schedule
2010 Order of Play (*Subject To Change)

Tournament Quick Facts

Site
Tennis Center at Crandon Park in Key Biscayne
7300 Crandon Blvd. Key Biscayne, Florida 33149
Stadium Capacity: 13,800 | Grandstand Capacity: 5,792
Court 1: 2,107
 | Court 2: 1,784
Courts 3, 6 & 7: 276
| Courts 4, 5 & 8: 192

Dates
Monday, March 22 – Sunday, April 4, 2010
Qualifying Rounds: Monday & Tuesday, March 22-23, 2010
Women’s Main Draw opens: Tuesday, March 23, 2010
Men’s Main Draw opens: Wednesday, March 24, 2010

Tournament Executives
Tournament Owner – IMG
Tournament Chairman – Earl “Butch” Buchholz
Tournament Director – Adam Barrett

Format
A 96 draw for men’s and women’s singles.
A 32 draw for men’s and women’s doubles.

Tennis Balls
Penn

Tickets
Call 305.442.3367 or visit www.SonyEricssonOpen.com

Guest Services
Lost? Need information? Need to purchase tickets for future sessions to the Sony Ericsson Open? Or just need to purchase Andalucía Collectors Club daily passes? The Guest Services Center is located next to the draw board in front of Gate C. Multi-lingual personnel are available to answer questions, make recommendation or listen to suggestions.

Wachovia ATM
A full-service ATM, furnished by Wachovia, is available adjacent to the Guest Services Center.

Will Call
The Will Call Center is located next to the main entrance to the Tennis Center by the fountain. Only the person whose name is on the order may pick up reserved tickets. A photo I.D. and signature is required to pick up your tickets.
Parking
General admission ticket holders may park on Virginia Key (one mile west of the Tennis Center), with free shuttle bus service to the parking area at Crandon Park. Directional signs will lead you to Virginia Key once across Rickenbacker Causeway. Miami-Dade County will provide Virginia Key parking for $10 per vehicle.

History
On August 29, 2006, Sony Ericsson Mobile Communications announced the signing of a four year contract to become the title sponsor of the Sony Ericsson Open. With $7.54 million in prize money the Sony Ericsson Open is currently the largest tournament in the world with Title Sponsorship. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver’s International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Sony Ericsson Open. The Sony Ericsson Open, considered one of the most prestigious titles in professional tennis, has been awarded “Tournament of the Year” by the ATP for five consecutive years and in eight of the last nine years overall. In 2004 the event was also named “Tournament of the Year” by the Sony Ericsson WTA Tour. In 1999, the tournament was purchased by IMG.

Television
The Sony Ericsson Open was covered by over 750 credentialed media from 36 countries. Television coverage was beamed to over 153 million viewers around the world with 2,461 hours of television coverage broadcast in 2008. In the United States, the men’s and women’s finals are broadcast live on CBS while Fox Sports Network will broadcast 30 hours of early round coverage.

Attendance
293,228 over 22 sessions/12 days in 2009

The Venue

The 13,800-seat Stadium Court is the centerpiece of the Tennis Center at Crandon Park facility, home of the Sony Ericsson Open since 1987. The Sony Ericsson Open uses 12 courts in competition courts, plus six practice courts. The facility is also home to four European red clay, four American green clay courts and two grass courts. The Tennis Center also home to the United States Tennis Association’s player development program headquarters.
Time Line
March 1989: A new clubhouse was dedicated on the Crandon Park grounds
November 1990: Miami-Dade County approved plans for a new stadium
Summer, 1992: The site is rechristened The Tennis Center at Crandon Park
November, 1992: After legal delays and Hurricane Andrew halt construction, the way is cleared to open
February 12, 1994: Miami-Dade County dedicates the new 14,000-seat stadium
March 11, 1994: The first match is played on Stadium Court
August-October, 2005: Crandon Park weathers two powerful storms, Hurricane Katrina and Hurricane Wilma.
March, 2006: A new chairback seating system debuts in the 400-level.
The 411
Need more information? Below are some useful contact numbers and emails that will help you get what you need to know.

Key phone numbers
Main Switchboard 305-446-2200
Tickets 305-442-3367
Travel 800-725-5472
Main Fax 305-446-9080

Key email addresses
Ticket information [email protected]
Sponsorship and Sales inquiries [email protected]
Vacation and hotel information [email protected]
Media inquiries [email protected]
Volunteer information [email protected]
All other inquiries [email protected]

The Dining

Visiting the Sony Ericsson Open food court is always a culinary experience. From old favorites to new delights, we provide a delicious offering of menu items, served under the beautiful Miami sun.

The Collectors Club
For those who enjoy the very best, the 2010 Sony Ericsson Open brings back The Collectors Club, an exciting, exclusive venue featuring an upscale restaurant, a sushi bar and a trendy lounge area, where private members can get away from the hustle and bustle of the tournament grounds in a beautifully decorated and climate-controlled setting.
Since its inception in 2008, the Collectors Club at the Sony Ericsson Open has been an active place for guests to relax and dine, adding a splash of luxury to the Sony Ericsson Open experience. The Collectors Club has been proud to offer its members the best in gourmet food, fine wine and spirits, and unique entertainment experiences. In 2010 the Collectors Club will be even better with 17 new menu items to tantalize your taste buds including Kobe Beef Sliders, Pepper Seared Beef Carpaccio, Roasted Lamb Chops, and Seared Tuna Steak to name a few.
Whether you are in the mood for a light snack, lunch, dinner, cocktails or need to satisfy a sweet tooth, The Collectors Club can cure any craving.

Veuve Cliquot Wine & Sushi Bar
Since its founding in 1772, the iconic Champagne House has been closely associated with the world’s elite sporting events, from Polo and Yachting to World-Class Tennis. Come experience the full line of Veuve Clicquot champagnes and a variety of Asian cuisine, including Pad Thai, Fried Rice, and Sushi made by local company, Sushi Maki at the Veuve Clicquot Wine & Sushi Bar located in the main plaza next to the FILA store.

Ben & Jerry’s
No matter when you are craving a cold, frosty treat, you can always find something at Ben & Jerry’s! From scoops of your favorite ice-cream in a crispy waffle cone, to thick, creamy milkshakes to the delicious novelty bars, Ben & Jerry’s always has the perfect flavor for you.

Bombay Sapphire Lounge
Bombay Sapphire SAPPHIRE is proud to bring back their lounge at the 2010 Sony Ericsson Open. Tournament attendees will get a chance to sample and enjoy the signature BOMBAY SAPPHIRE Ace.
The BOMBAY SAPPHIRE Lounge will serve as the perfect backdrop to enjoy a delicious and refreshing BOMBAY SAPPHIRE cocktail, all while enjoying the many talents of this exciting tournament.

Latin Café & Bacardi Bar
Bringing Miami’s Latin culinary influence to life, this menu awakens the Latin SENSES at the Sony Ericsson Open, serving traditional Cuban and South American food all day. Enjoy your favorite drinks by the glass or pitcher at the Bacardi Bar and relax in the open-air a la carte dining area set to the sounds of Latin music.

Crepe Express
Crepe Express returns with an array of crepes that are sure to satisfy. Try their new Thai crepe with shrimp, broccoli, carrots and peanut thai dressing! Save room for dessert, the Strawberry Delice, a cup of fresh strawberries in a Grand Marnier syrup topped with whipped cream.

The Grill by Joe Brandi Catering
Bring your appetite as this classic serves sirloin hamburgers, rib eye steak sandwiches, as well as jumbo Hummel hot dogs. Don’t forget the grilled chicken breast sandwich and famous fries, with the skins on!
Heineken Red Star Café
Give yourself a Good Name and visit the Heineken Lounge at the Sony Ericsson Open. Enjoy a cold Heineken or Heineken Premium Light with your friends in this ultra lounge atmosphere complete with plasma TV’s and shaded seating.

Little Italy Pizza
Enjoy a variety of pasta dishes, individually sliced pizzas and a delicious meatball sub sandwich at Little Italy Pizza. Menu favorites returning this year include cold Penne Primavera and the Chicken Parmesan sandwich.

One Fish Two Fish
Grilled Mahi Mahi, fried native grouper sandwiches and a crab cake Caesar Salad are on the menu at this seafood inspired location. Fresh seafood is not the only thing on the menu – try the chicken tenders or the spicy buffalo wings.

Marketplace
Enjoy a tossed salad made to order with your selection of toppings. Try a Key Biscayne tossed salad or the Create Your Own. You can also pick up a snack if you’re looking for a lighter fare, including whole fruit and jumbo cookies.

Starbucks
A Sony Ericsson Open favorite! Enjoy your favorite Starbucks concoction in a relaxed café environment or take it to go and catch the latest performance on the nearby entertainment stage. Starbucks returns to the Main Plaza, serving fresh, rich-brewed Italian-style espresso beverages, served along with a variety of sandwiches, pastries and confections.

The Activities

Want to get the REAL Sony Ericsson Experience? Sony Ericsson invites you to stop by and play a while. We love to inspire you. Check out the hottest technology and discover the Sony Ericsson phone to match your lifestyle! Throughout the tournament, the Sony Ericsson Open Experience will host player autograph sessions, fan giveaways, and lots more. See you there!

Entertainment Stage
Back by popular demand, the Entertainment Stage is located next to the BOMBAY SAPPHIRE Lounge. Whether you are in between matches or taking a break in the plaza, the stage’s lineup will ensure that you are entertained from sunup to sundown. Visit the Stage to see live musical performances, question and answer sessions with the Tours’ top players, fashion shows by FILA and top designers and more.

Beach Tennis
What happens when you combine the fast-paced action of tennis and beach volleyball?–you get Beach Tennis USA! BTUSA returns to the Sony Ericsson Open for a weeklong series of pro exhibitions and open free play. So join the movement and try America’s fastest growing beach sport. Racquets and balls provided free of charge. To learn more, visit www.beachtennisusa.net. Located by Grandstand Court.

FILA
Family Zone – Visit the FILA Family Zone to participate in a variety of fun family tennis activities. Open daily from 11am to 6pm.
FILA Friday Night – Feel like getting to know your favorite player? Talk to top FILA tennis stars on Friday, March 26th at 6pm at the Entertainment Stage.

LAN Airlines
Be our guest at LAN Airline’s booth as we participate for the 7th consecutive year as the Official International Airline of the Sony Ericsson Open in Miami, Florida. At our booth, we will showcase some of the in-flight services that make LAN one of Latin America’s leading international air carriers including the entertainment system featured on our 767-300 long-haul fleet that offers passengers one of the most diverse audio and video on-demand programming experiences in the world.
LAN Airlines is one of the leading passenger and cargo airlines in Latin America. The Company and its affiliates serve over 65 destinations around the world and passengers enjoy access to 63 additional international destinations through LAN’s various alliances.
LAN is recognized for its world class quality standards and is a member of oneworld™, the global alliance that brings together eleven of the world’s biggest and best airlines, all committed to providing world-class service and value. For more information please visit LAN.com or www.oneworldalliance.com.

The Shopping

FILA Store
For the shopper in everyone, browse the newest and hottest collections from FILA. Visit the Fila store for Official Sony Ericsson Open gear and the latest tennis, fitness clothing and accessories! Be sure to try out Fila’s Alfa tennis shoes…the next generation in tennis footwear! And new this year, look for Maria Sharapova’s new FILA fashion line.

Tournament Souvenirs
Bring a piece of the tournament home with you. Pick up your official Sony Ericsson Open gifts in the Souvenir Shop, with oversized tennis balls perfect for autographs, Official Event shirts and caps, along with a variety of apparel and trinkets.

Tournament Sports Shop
Attention all athletes! Browse the latest in tennis fashion at our Sports Shop with selections from Nike, Adidas, Reebok, Stella McCartney and many more! Also check out accessories and shoes from designers.

TennisPlaza.com
Visit TennisPlaza.com, featuring a wide selection of the latest in racquets technology. Located on the way to Grandstand Court, TennisPlaza.com is the place to go to meet and learn more from “tech reps” and to test drive your favorite gear.

Premier Display Island
Located just steps from the Main entrance, we invite you to visit these impressive booths:

Bolle
Browse the large selection of the latest in performance eyewear at this display.

Head & Penn
Representatives will be on hand to provide their expertise on the best in racquets and tennis balls. The tennis addict within will thank you.

IMG Academies
IMG Academies invite you to browse information and ask questions about their Florida tennis and sports programs.

USTA
Get involved in the tennis community. USTA will be hosting the Membership Booth, where you can join or upgrade your membership and get a free gift! The Membership Booth will also have information on USTA programs, leagues, services and events to get you on the courts!

The Art of Shaving
Experience The Perfect Shave at an on-site Barber Spa for men. The Art of Shaving brings art and passion to shaving and has created an innovative path to optimal shaving performance called “The 4 Elements of the Perfect Shave. Prepare…Lather Up…Shave…and Moisturize”

VIP Experience

Collectors Club
Along with the best tennis and entertainment in the world, the Sony Ericsson Open offers a premium membership-only dining experience in our exclusive Collector’s Club. Whether you are in the mood for a light snack, lunch, dinner, meeting friends for cocktails or satisfying a sweet tooth, The Collectors Club can cure any craving.
The 2010 Collectors Club menu has been finalized and many new items have been added to tantalize your taste buds. Kobe Beef Sliders, Pepper Seared Beef Carpaccio, Roasted Lamb Chops, and Seared Tuna Steak are just a few of the new additions that members can enjoy. See the full menu below. We know you will be pleased.

Collectors Club Menus
Members also experience our series of special events such as:
• Private autograph signings with top players
• Meet CBS television announcers
• Hear match analysis from Mary Joe Fernandez
• Happy hour with tournament officials
• Wine tasting events

The Collectors Club has a trendy setting that makes it a destination all its own on a 32-acre property. Stay for tennis or not…you won’t be disappointed either way. We always provide an experience to remember.
Membership Options
Gold Membership
2 personalized membership cards
4 guest access passes 
(each pass admits one guest for one day of your choice)
$600.00 club currency 
(for use in the Collectors Club only)
Price $1,200.00
Platinum Membership
2 personalized membership cards
2 non-photo access passes for each day of the tournament
8 guest access passes
(each pass admits one guest for one day of your choice)
$800.00 club currency
(for use in the Collectors Club only)
Price $2,000.00
Corporate Membership
4 non-photo access passes for each day of the tournament
$1,400 club currency 
(for use in the Collectors Club only)
Price $4,500.00
Limited Access Guest Passes
Advance purchasing for members only 
admits one guest for one day of your choice excluding March 28 – 29 and April 4 – 5
$50.00 club currency 
(use in the Andalucia Collectors Club only)
Price $75.00
For more information or to secure your membership to The Collector’s Club, please call the Ticket Office at 305.442.3367.

Past Champions

Singles

Doubles

The TV Schedule