Luxury

Momentous Launch

The latest Sirena 88 is not only the flagship of the brand, with its open-top sun deck, private Jacuzzi on the foredeck and one of the biggest, brightest master cabins in its class; it’s also the company’s 100th build.
Words by Sandy Lindsey | Photos by Pozitif Studio | February 23, 2023 | Luxury

Launching a Sirena 88, with its sleek blend of gleaming white topsides, black glass and welcoming vibe that says “get comfortable” from the moment you step aboard, would be ample cause for celebration — but it’s made more significant because it represents the feat of delivering 100 boats in less than 6 years. It’s hard to imagine the first head-turning Sirena Yacht was only introduced to the world in 2017. “Every one of our yachts is built as a unique project that unites our yacht-building expertise with the specific wishes of a new owner in a different part of the world,” says CEO Cagin Genc. “And while we are proud of every individual yacht, we are particularly pleased to have reached the milestone of launching 100 yachts. It is a testament to the quality of our build and finish, as well as our customer-oriented approach reflected in our design process.” Not content to rest on their laurels, something new and exciting is nearing completion at the Turkey-based shipyard. Something small, but perfectly formed. A motor yacht that will appeal to a new generation of boaters and marine enthusiasts. Stay tuned!; SirenaYachts.com.