Luxury

Power Scent

The latest men’s fragrance from Louis Vuitton is their only fragrance launch this year, marking Pharrell Williams’ first involvement in a fragrance project for the brand, collaborating with Master Perfumer Jacques Cavallier Belletrud to capture the essence of sunlight.
Words by Kaya Baez | August 27, 2024 | Luxury

It combines rare and age-old cultural practices connected to notions of healing, including galbanum, cedarwood and sandalwood, resulting in an olfactory sensation that evokes the warmth and vitality of the sun. Fashioned in the signature Louis Vuitton flacon, LVERS comes with a travel case and fragrance trunk in the unique green Damoflage motif, blending the maison’s heritage with Pharrell’s personal style. Founded with the philosophy of sunlight as a metaphor for love and a source of life and motivation across human experiences, it echos the question posed upon its arrival — What will you do when the sun shines on you?; LouisVuitton.com.