Rich Education

“Wealthy kids need to learn about private aviation, social media, quality of diamonds, types of caviar, mixed in with economics and other fundamental undergrad and grad classes,” says Jonathan Cheban of one of the “39 businesses” he’s presently working on — filling the niche market of teaching kids how to be rich. “The International School of New York will teach the social stuff you need to know to survive in a major city with a lot of money,” he says. “If you’re buying a diamond, you need to know the clarity and if you’re buying a private jet, you need to know the different leathers and seats. I’ll basically be the Dean Of Pop Culture at the school.” The first school will be in NYC with the potential to expand to other major metropolises; #JonathanCheban.