Wrist Art

Just as Bugatti automobiles combine the romance and Art Deco style of an air of the ‘30s with the most cutting-edge technology, so too does Parmigiani Fleur’s latest timepiece, the Type 390.
Text by Bill Lindsey | April 18, 2018 | Luxury

The Bugatti Chiron set the automotive world on fire when it rolled onto the street, dripping with so much raw power and style it made staring not at all rude. The Swiss studio of Parmigiani Fleur has accomplished the same style and charisma in the Parmigiani Type 390 Wristwatch created in concert with the carmaker’s stylists. The case bearing Ettore Bugattis’ initials is uniquely wedge-shaped; clear crystals reveal the inner barrel drums in action, one engraved “Louis Chiron,” a Bugatti racing driver from the 1930s for whom the car was named. The other has his nickname, “Le Vieux Renard,” meaning “The Old Fox.” The angle allows drivers to read the time without removing their hands from the wheel, a wise move when taking the world’s most powerful supercar for a spin. While only 20 Type 390s will be offered (10 in white gold, 10 in red gold), Miami will surely be home to several for an approximate pricetag of $360,000;