2017 Miami Open Guide

Leadership
Beginning his 26th year with Miami Open presented by Itaú and his 16th at the helm of Miami Open as Executive VP, Adam Barrett’s leadership has helped transform the organization and redefine its corporate identity into a customer service and sales driven company that holds an elite spot in the entertainment world.
Under Barrett’s direction, Miami Open has been recognized as a leader in fan entertainment, customer service, sales and marketing globally. Exceeding guest expectations and creating an exciting experience is the cornerstone of the company values which have been instilled through Barrett’s tenure.
Barrett’s primary responsibility consists of directing and overseeing all aspects of the organization from Finance, Merchandising, Human Resources, Community Affairs, Travel, Marketing, Sales and Player Services. His efforts have created an atmosphere for both the employees and customers that is loyal, professional and personal.
Barrett also shows his commitment to South Florida as he continually works successfully with Miami-Dade County public officials to keep Miami Open in Miami and a leader in the sport of tennis. The result of his diligence is an innovative public-private partnership at the International Tennis Center of Crandon Park which fans enjoy year round and the home of Miami Open.
Most recently, Barrett established a social media platform to capitalize on the popularity of this medium that motivates and activates fans directly. Facebook, Twitter, Instagram and the first Mobile Application for the tournament have increased the fan base tenfold and customer loyalty has been catapulted to its highest level since the inception of the event in 1985.
Barrett steadily climbed the ranks after first joining Miami Open in 1991 as Finance Director and duly named Tournament director and Executive Vice President in 2002. He is actively involved in the both men’s and women’s tour boards and a member of many organizations that promote the sport of tennis globally.
Barrett is a graduate of University of Florida. He lives in Weston with his wife, Rachel and their children Matthew, Zoe and Chase. They generously spend their time and resources to assist the community, donating time to several charitable organizations.

“Adam Barrett continually works with Miami-Dade County officials to keep the Miami Open in Miami and a leader in the sport of tennis.”

Quick Facts

Dates
Monday, March 20-Sunday, April 2, 2017
Qualifying Rounds: Monday & Tuesday, March 20-21, 2017
Women’s Main Draw opens: Tuesday, March 21, 2017
Men’s Main Draw opens: Wednesday, March 22, 2017

Site
Tennis Center at Crandon Park
7300 Crandon Boulevard
Miami, Florida 33149

The 411
Tournament Main Office: 305.446.2200
Tickets: 305.442.3367; [email protected]
Travel: 800.725.5472; [email protected]
Sponsorships & Sales: [email protected]
Media Inquiries: [email protected]
Tournament Fax: 305.446.9080
Media Contact: Sam Henderson
Website: MiamiOpen.com
Tournament Director: Adam Barrett

Television
The tournament is broadcast to 193 territories around the world and receives an estimated 14,000 hours of global television coverage to nearly 70 million viewers worldwide. Domestically, the last year’s tournament received a record 193 hours of television coverage on Tennis Channel and the ESPN family of networks.

Attendance
300,952 over 24 sessions/14 days in 2016.
Tickets
305.442.3367; MiamiOpen.com

History
With over $12 million in prize money, the Miami Open presented by Itaú is one of the largest tournaments in the world. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver’s International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Miami Open. The Miami Open, considered one of the most prestigious titles in professional tennis, has been awarded “Tournament of the Year” by the ATP in nine of the last 13 years. In 2004, the event was also named “Tournament of the Year” by the WTA. In 1999, the tournament was purchased by IMG. The 2015 tournament surpassed 300,000 in total attendance for the sixth consecutive year, all the while displaying to the world why the event is regarded as the most glamorous on the WTA and ATP World Tours.

Key Moments
Nov. 1990: Miami-Dade County approves plans for a new stadium.
Summer 1992: The site is rechristened The Tennis Center at Crandon Park.
Nov. 1992: After legal delays and Hurricane Andrew halt construction, plans progress.
Feb. 1994: Miami-Dade Country dedicats the new 14,000-seat stadium
Mar. 1994: The first match is played on Stadium Court
Aug.-Oct. 2005: Crandon Park weathers a pair of powerful storms: Hurricanes Katrina & Wilma.
Mar. 2006: A new chairback seating system debuts in the 400-level.
2010: The tournament recorded 11 session sellouts, set 8 session records and surpassed 300,000 in attendance for the first time in tournament history.
Present: Following the 2014 event, the tournament underwent a sponsor change. Itaú, the largest privately owned bank in Latin America, became the presenting sponsor of the event and the tournament, formerly the Sony Open, changed its name to the Miami Open presented by Itaú.

Champions

Singles

Doubles

Schedule

Broadcast Schedule

Mastercard Priceless Experiences

Courtside StarBox
This is a courtside experience traditionally reserved for celebrities and VIPs and is now available as a Priceless Experience. The experience includes:
• 1 Valet parking pass on the tournament grounds
• VIP Entrance and Tournament Credential with escorted access
• Behind the scenes tour of the Stadium
• Lunch or dinner in exclusive Collectors Club – Includes 2 access passes and $100.00 of Collectors Club Currency.
• Escorted access for 2 people to the Courtside Starbox for 1 match during the session–Sit courtside (near the photographers’ photo pit) for a single match.
• 2 100 level Box Seat for the remainder of the session.

MasterCard Pricing: $2700 for 2 people
General Pricing: $2970 for 2 people

*Certain restrictions may apply. Quantities and time are limited.

Player Coin Toss
Be the one down on Stadium Court to toss the coin and determine which player will serve first! Also, take a behind-the-scenes stadium tour and experience what it feels like to be with the pros. The experience includes a valet parking pass on the tournament grounds, lunch or dinner in the exclusive Collectors Club and 2 100 level box seats for the session. Certain restrictions may apply. Quantities and time are limited.
• 1 valet parking pass on the tournament grounds.
• VIP Entrance and Tournament Credential with escorted access
• 2 100 level Box Seats for the session.
• Behind-the-scenes tour of the stadium.
• Escorted access to center court where 1 guest will perform the coin toss on Stadium Court to determine which player will serve first during 1 match.
• Lunch or dinner in exclusive Collectors Club – Includes 2 access passes and $100.00 of Collectors Club Currency.

MasterCard Pricing: $2500 for 2 people
General Pricing: $2750 for 2 people

Behind The Scenes Tour
Take a stadium tour behind the scenes and experience what it feels to be with the pros. The experience includes:
• 8 or 10 guests per tour
• 4 or 5 parking passes in Lot 3
• Guest Escort credentials for the session
• Lunch or dinner in the Champions Club for 8 or 10 people
• 8 to 10 Box seats for a session
• 30-minute in depth look behind the Scenes at the Miami Open presented by Itaú

MasterCard Pricing: $4500 for 8 people; $5000 for 10 people
General Pricing: $4950 for 8 people; $5500 for ten 10 people

*Certain restrictions may apply. Quantities and time are limited.

Tennis Clinic
Experience what the pros go through in a real clinic session and chat with ESPN2 tennis commentator Cliff Drysdale and his team! The experience includes twelve box seats for the session, 6 parking passes in Lots 3 or 4 and lunch or dinner at the Collectors Club! Certain restrictions may apply. Quantities and time are limited.
• 12 guests for a 90-minute clinic on tournament grounds
• Instruction by local tennis pros – ESPN2 tennis commentator Cliff Drysdale and his team
• 12 box seats for the session
• 6 parking passes in Lots 3 or 4
• Access to Crandon clubhouse locker room facilities
• Lunch or dinner in the exclusive Collectors Club – Includes 12 access passes and $500.00 of Collectors Club Currency

*Alternative exclusive options: Upgrade a pro to a Tennis Celebrity — examples include Monica Seles, Lindsay Davenport or Nick Bollettieri, to name a few. Inquire directly for pricing and availability.

MasterCard Pricing: $9000 for 12 people
General Pricing: $9900 for 12 people

Pay with your MasterCard and save! For more information and to order, call 305.461.6580 or email [email protected].

Dining

Miami Open Food Court
All American Classic
Get your American classics fix with the likes of the griddled half-pound Pub Burger, chicken sandwiches, fried chicken tenders and fries.

Bacardi Bar by Latin Café
Salsa into this evocative space for dishes such as Arroz con Camarones and Lechon Asado, as well as specialty Bacardi cocktails like the refreshing Bacardi Mojito.

Ben & Jerry’s Sweet Shop
What other ice cream satisfies like Ben & Jerry’s? Whether in a waffle cone, smoothie or shake, ice cream is always in season. Check out other treats such as local Buttercream Cupcakes and Sugarpova candies and chocolates!

Burrito Workshop
Build your own custom burritos and bowls, utilizing a tempting selection of grilled vegetables, chicken and beef, along with a variety of fresh toppings and salsas.

Crepe Express
Enjoy a variety of sweat and savory crepes such as the Mexicaine, Churrasco or La Grande Bouffe with Chicken and Spinach. Save room for a Strawberry and Nutella Crepe!

Grey Goose Lounge
Kick back in the cool comfort of the Grey Goose Lounge with a specialty cocktail, such as The Serve or Le Grand Fizz.

Juan Valdez Café
Experience premium Colombian coffee and cool off with a sweet Arequipe Nevado, a refreshing blended iced coffee. If you’re more of an espresso lover, don’t miss their cappuccino. Be sure to pair your beverage with a traditional Colombian pastry.

Moët & Chandon Champagne & Sushi Lounge
Toast the tournament with some bubbly, accompanied by a side of freshly made sushi in an elegantly relaxed setting.

Puntino Pizzeria
Experience this local Key Biscayne restaurant featuring traditional pizza Napoletana, meatball sandwiches and pastas.

Stella Artois Center Court Lounge
Chill out with friends over cold beers, cider and bar bites in an inviting atmosphere.

Sushi Maki
Roll over to Sushi Maki for freshly made sushi, sashimi and salads. Offerings include Tuna Tacos, Dragon-Shrimp Tempura and the Maine Lobster Roll.

The Knife
Dig into such savory Argentinean favorites as ceviche, housemade choripan, empanadas and signature steak sandwiches, including the Lomito and the Malanga.

The Market Place
Make your own salads with hand-sheared farm greens and an array of local ingredients delivered fresh daily.

Restaurants & Lounges
The Eatery by The Knife
New for 2017, featuring an all-you-can-eat buffet and expansive lounge offering a la carte small bites and specialty cocktails. The Knife is known for its traditional charcoal-grilled Argentinean style meats, such as homemade Argentinean sausages and picanha.

Collectors Club
Guests are treated to a fine dining experience and a comfortable lounge. The bounty of South Florida farms and producers is incorporated into the menus, which include a range of small plates, sushi, sandwiches, entrees, sides, and desserts. Available to Collectors Club Members only; 305.442.3367.

Patron Lounge
Mingle over chilled drinks and complimentary snacks in the new Patron Lounge overlooking stadium court. Available to Patron Sponsors only; 305.365.3170.

Suite Experience
Treat yourself to a unique hospitality experience in an air-conditioned Miami Open suite with delicious food, beverages and a private outdoor covered seating area. With an amazing view of the matches, the Suite experience is unparalleled; 305.446.2200.
Food Trucks
HipPOPS
Located at Grandstand, make your own gelato and sorbet pops with Belgian chocolate dips and various “POPings.” All natural, gluten-free and kosher pops made in small, handcrafted batches at HipPOPS’ Dania Beach micro-creamery.

Killer Melts
Indulge in grilled cheese sandwiches, such as the BBQ Pork Melt with roasted pork, barbeque sauce, fried onions and slaw, or the classic Killer Melt with bacon jam, caramelized onions and melted Muenster and Cheddar cheeses.

King of Racks
Calling all BBQ aficionados to get your grub on here with a selection of favorites from ribs to chicken, pulled pork tacos too.

Moty’s Grill
Tap into your inner Mediterranean with authentic fare such as falafel, kafta, shawarma and kebabs.

Mulberry1965 Pizza In Fuga
Your source for Neapolitan-inspired pizza handmade with San Marzano tomatoes, Caputo flour and house made mozzarella. Then cooked in an authentic wood-fired brick oven.

Stadium Favorites
Bacardi Bars
Beat the heat with a cool Mojito or Cuba Libre at the Bacardi Bars, located throughout the tournament grounds and concourse level of the stadium.

Food Carts
Pick up snacks such as arepas, gyros, roasted nuts and fresh squeezed lemonade, located throughout the tournament grounds and concourse level of the stadium.

Stadium Concessions
Visit the stadium concession stands, located on the concourse level, for a quick bite —featuring hot dogs, wraps, ice cream, chips, cookies, fruit and soft beverages.

Official Miami Open Caterer: GreatPerformances.com; @GPfood #miamiopeneats

Parking

FAQs

I want to purchase tickets to watch my favorite player play…when is he or she scheduled? The Miami Open is a single-elimination tennis tournament. Due to this fact, the draw for each day will not be announced until the night before around 7 pm EST and will be posted online at www.MiamiOpen.com. Other options would include checking local news outlets such as The Miami Herald newspaper. Depending on when you place your order, Stadium Court tickets may or may not be available. If the Stadium Court is sold out, grounds passes will be made available. Please note that a grounds pass does not provide access to watch matches taking place inside Stadium Court.
Do you offer seats in the shade or out of the sun? Because we are an outdoor event and have no roof on our Stadium Court, the sun will be a factor. The best option we can offer if sun is a factor is to provide you seats with the sun behind your back. These seats are located on the South Baseline (Gates F-G), Southwest Angle (Gates G-H), West Sideline (Gates H-A) and Northwest Angle (Gates A-B).

I would like to order tickets for today’s matches…how can I do that? We do not accept phone orders for same day sales…Tickets may be purchased online until 8:00am for Day Sessions and until 4:00pm for Evening Sessions. Otherwise tickets can be purchased in person at the Front Gate Box Office the day of play.

I have tickets waiting for me at Will Call…where should I park to pick up the tickets? You should park in your assigned parking area first and then proceed to Will Call (located at the Main Gate entrance). If your order includes a parking pass, you may park your car in the 15-minute parking area at Lot 6 (North Gate entrance) and proceed to Will Call to pick up your tickets/parking pass. You will then need to park your vehicle in the assigned parking lot (typically Crandon Park Lot 2 or 3). Vehicles left in the 15-minute parking area longer than the allotted time will be towed at the owner’s expense. The General Parking area is located directly across the street from the Miami Seaquarium and is $15 per vehicle. Once parked, you will then board a shuttle and be taken to the site.

I would like to come to the site and purchase advance tickets during the tournament…where can I do this? All you have to do is proceed across the Rickenbacker Causeway and follow signs to Lot 6 (North Gate entrance), which is located before the Front Gate entrance. Once you find it, turn right into the complex and you will be directed by an attendant to the 15-minute on-site parking zone. Once you are parked, you will then proceed to the Front Gate Box Office where you can make your purchase.

For more FAQs, visit MiamiOpen.com

Activities

Kids Day
Kids Day presented by Lexus at the Miami Open will be held on Tuesday, Mar. 21 and includes a variety of activities both on and off the court. Tickets also grant access to all the action of the Day Session matches. Kids of all ages and skills sets are welcome, so bring along the entire family, friends and neighborhood kids! Kids Day kicks off at 9:00 a.m. with interactive tennis games. Put your speed to the test at the IMG Academy agility obstacle course and hone your skills on the USTA interactive court. Try out the Speed Serve and see how fast you can whip the ball! With lots of games and prizes, it’s best played with friends. From 10 a.m.-11 a.m. at the Grand Stand, kids can enjoy tennis demonstrations on the court. Select players will be on hand to answer questions and coach Nick Bolliterri will serve as MC. Here is your chance to learn from professional coaches, see players up close and watch them impress.
After trying your hand at tennis and learning from the best, why not catch some of the action? The day includes women’s qualifying and first round, plus the men’s qualifying matches.

Full Schedule: Tuesday, March 21, 2017
• Activities: 9:00 a.m.-1p.m.
• USTA interactive court with drills and games
• IMG Academy agility obstacle course
• Speed Serve
• Games, prizes, and more!
• Grandstand Program: 10 a.m.-11a.m.
• Don’t miss your chance to learn from the pros
• Q&As with ATP and WTA players along with legendary
coach Nick Bolliterri
• Tennis demonstrations and activities on court
• Day Session Matches: 10am- early evening
• Women’s qualifying and first round and Men’s qualifying matches

Tickets
$12 for kids
$15 for adults
$7 for groups of 20 or more

Call 305.442.3367 for more information.

The Shopping

Shopping Spree
Keep your eye on the ball and while you’re on site, make sure to visit the Official Miami Open Shops:
Lacoste Shop
Official clothing sponsor of the Miami Open. Replica of on-court items available.
Sports Shop
The largest retail store on the site. Nike, Adidas, Fila, Eleven, Under Armour, Tail, Lotto, Bluefish and Lucky In Love apparel all under one roof.
Miami Open Souvenir Store
All the official merchandise for the Miami Open event. Players towels, jumbo autograph balls, official caps, t-shirts, collectible pins and much much more.