Design Influence

As General Manager for leading Italian contemporary design firm Poliform Miami, Luca Innocentini changes lives one sophisticated, high-end dream interior at a time.
Words by Sandy Lindsey | August 30, 2021 | People

 “I’m always looking forward to improving myself and achieving new targets in life and, of course, at Poliform. As a Sagittarius, my zodiac sign means I’m always looking for new challenges.”

Luca Innocentini believes strongly in the Michael Porter quote: “Your job is to create a unique company…a company that offers something different.” After getting his Bachelor’s in Business Management, he met his wife Raquel, an interior designer with a great passion for Italian design and its history. “She showed me, from day one, the beauty, the history and the details that are behind every single iconic product that defines Italian design,” he says. At the time, he was working at a business consultancy looking for something more exciting. That “excitement” turned into helping develop markets for an Italian manufacturing company in China. “It was hard work, but good training,” he says. “And it allowed me to combine my passion for Italian design, travel and management.” Poliform, however, was always his dream company. “One day in Milan at the Salone del Mobile, I met Laura Anzani (Poliform USA, CEO) and here we are so many years later,” he says. “It was a long journey.” Today, he proudly finds himself “in one of the most important cities in the U.S. with the opportunity to work with the most important architectural studios in the world, in the most iconic buildings in this sector — like Arte by Antonio Citterio.” As General Manager of Poliform Miami, he likes to think in two directions. On the client side, he is thrilled when customers are satisfied with the high-end products and superior work. His other focus is human resources, where he’s working internally to create a company culture that helps people cross their limits. “Human resources is the most important part of the company, and thanks to our HR staff, we can have happy clients and achieve excellent results,” he says. 

When not at work, he enjoys playing a wide variety of sports including tennis, bicycling and snowboarding. “I spend most of my free time with my son,” he says. “It’s amazing to discover the world through his eyes every single day.”