Purse Power

Under its “A Bag, A Life” initiative, British-based bag company DeMellier works hand-in-hand with the international charity SOS Children’s Villages to fund lifesaving vaccines and treatments aimed at saving the lives of youth in need.
Words by Zelda Grant | November 29, 2019 | Fashion

As a mother, aunt and godmother, DeMellier founder Mireia Llusia-Lindh, struggles to come to terms with the endless void that the loss of a child creates. “Some of us are incredibly lucky to have been born or raised in countries where we get the best available medical care,” she says. “Millions of children don’t have the same luck and are dying from preventable diseases at a terrifying rate. Our permanent initiative ‘A Bag, A Life’ is very close to my heart and part of DeMellier’s DNA as much as our aim to create beautiful yet attainable products and to cherish all the smart and very special women around the world.” Via SOS Children’s Villages, the funds are administered in countries such as Somalia, where currently 1 in 6 children don’t live to see their 6th birthday. So far they’ve funded over 45,000 vaccines and treatments, with many more on the way;