Tennis Lessons

As “athleisure” has become America’s go-to fashion choice, Denise Cronwall’s beautiful designs are on the forefront of the movement, both on and of the court.
Words by Sandy Lindsey | February 23, 2022 | Fashion

The breezy feminine resort, sports, beach and street wear of Denise Cronwall had its glorious start in skirt sports, when she realized the tenniswear industry was ruled by global brands that focused on technical aspects with little attention to style. To fix the problem, she enrolled in the Miami International School of Arts & Design and the rest, as they say, is history. Today, her versatile pieces gratify the needs and desires of style-conscious women who value the essence of effortless elegance and timeless style while wearing versatile athletic wear that crosses over into their everyday lives. The garments, made at the Cronwall atelier in Miami, feature her signature details including feminine silhouettes, purl stitch finishes, layering pieces, two-piece dresses, flattering skorts and leggings with signature inverted tennis ball pockets. It was exactly this type of detail that brought Camila Giorgi’s world-famous Denise Cronwall outfit to worldwide attention back in 2012;