Luxury

The Watchmaster

Marty Pomphrey once said there’s something uniquely appealing about the combination of design, craftsmanship, precision and nostalgia that you find in watches. It’s a venerable industry that’s never boring. And he couldn’t be more right.

Text by Bill Lindsey | May 18, 2018 | Luxury

Made for the guy whose idea of “Happy Hour” is the hour of the day devoted to his active lifestyle, Aulta surf-inspired watches are crafted to seamlessly take the wearer from “Work To Water.” Co-founder Marty Pomphrey got into watches 20 years ago when living in Japan. He went on to establish Fossil Japan as the Tokyo-based Managing Director and grew the Diesel Watch license business to $50 million in just 3 years as the Global VP. He met Aulta co-founders Abe Allouche and Pancho Sullivan through their mutual love of surfing and the result is a unique venture that lets them chase their dreams and frees their entrepreneurial spirit. The Leeway features a Japanese Miyota Chronograph Movement and functions equally well for work and play. The Seaward boasts a Japanese Miyota Day/Date Movement and is “ready for anything.” Their first Automatic Movement Dive Watch will be out this autumn; AultaSurf.com.